Full access to the lives and minds of Moms with our MomQuest reports! Month-to-month: select reports based on the topics that interest you! Or, sign up for 12 monthly reports and receive our year-end trending report FREE!
Sign up for our monthly newsletter where we announce the release of the latest report, share exciting findings from the report and present upcoming topics.
MomQuest™ is Quester's ongoing dialogue with Moms. Each month, we talk to 500 Moms, nationwide. We conduct one-on-one interviews with each Mom of children under 13. The beauty is, we are not conducting surveys with these Moms, we have one-on-one quality conversations with them. Moms love to talk about the issues surrounding "Mommyhood" so we have decided to delve into this with them and really listen to what they have to say!
MomQuest was started in the summer of 2012 and you may watch the video we developed to introduce the concept. Beginning January 2013, Quester® launched the MomQuest monthly syndicated reports. Since the beginning of the year, we have been tracking and trending issues following: life this month (fun things and challenges), Moms' shopping habits, new brand trial/usage, dining out, social media. We have also been exploring a new HOT TOPIC in depth every month.
More than just numbers! We provide quantified qualitative insights that unlock the minds of Moms and allow you to understand their reality.
All the findings are presented in our monthly syndicated MomQuest reports. Additionally, our year-end report includes tracking data on Moms' shopping and purchase behaviors measured over a 12 month period.
We have selected topics that are not only of importance to today's Moms but that also are top of mind for clients and companies in a wide range of industries.
So far in 2013:
Contact us to weigh in on upcoming topics! Although the above topics have been set, we are welcoming ideas for the remainder of the year, as our intent is to produce reports that can address Hot Topics of interest to you. We also have the ability to target multi-cultural Moms, and that includes the option of conducting interviews in another language. So, let's get creative...
"MomQuest was started with the idea that in order to communicate to Moms, we need to truly understand them. And while there is a bounty of information available on Moms, we felt that we had a way to reach them that is in unchartered territory."
"Over the years, I have designed hundreds of discussion guides. With MomQuest, I use the same experience to engage Moms into a discussion but also to get to the root of an issue. As a researcher, I then make sure that the reports I produce contain valuable information for our clients while telling a story. After all, it's about issues and topics that affect Moms, we need to include the language they use!"
Here, we'd like to take you on a brief tour to show you what MomQuest is all about.
Each month, a new MomQuest report is released. Don't miss out. Here is why:
If you are new to MomQuest, your first step is to sign up for our monthly newsletter where we announce the release of the latest report, share exciting findings from the report and present upcoming topics. So, sign up today for these fun, engaging and well... "revealing" monthly updates!
Subscribe to our monthly reports! Buy an annual subscription for 12 issues and get our year-end report FREE. Click here for pricing information.